This was just a week ago, which can be a long time in political life. In the NYT Magazine on March 6th, on p. 15, in the piece “Inside Out” by Mark Leibovich:
I was traveling with [Marco] Rubio in Nevada on the eve of that state’s Republican caucuses last month… Rubio seemed almost giddy about the “Marcomentum” he was feeling.
A political portmanteau, coined in a giddy hopeful moment. Rubio has now fallen to third in the Republican primary field and has been written off by many commentators, even as his home state Florida’s primary comes on Tuesday — the 15th, also the Ides of March, which is possibly ominous (Marco Julio, knifed by the Brute Cruz?).
I had vowed no more U.S. primary season postings, but Rubio’s portmanteau Marcomentum got to me. Forgive me.
